Chameleon was a record label formed by producer, music entrepreneur and former

Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007) is an American record label distributed by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-based record label of note ...

A&R executive Stephen Powers, in association with Bob Marin, Managing Director of alternative rock importer Sounds Good, and Richard Foos, co-founder of

Rhino Records A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species o ...

Formation

An experienced indie label chief who previously founded Mountain Railroad Records and later Drive Entertainment, Powers quickly signed a distribution agreement with Capitol/

EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 201 ...

, bought out Marin and Foos, and brought in

Hyatt Hotel Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is an American multinational hospitality company headquartered in the Riverside Plaza area of Chicago that manages and franchises luxury and business hotels, resorts, and vacat ...

heir,

Daniel Pritzker Daniel Pritzker (born 1959) is an American billionaire heir, musician, film director, and member of the Pritzker family. Early life Pritzker was born to a Jewish family, the son of Marian (née Friend) and Jay Pritzker. He is the grandson of A ...

, as a financial partner. Pritzker was also a musician and songwriter, whose band

Sonia Dada Sonia Dada was an American rock, soul, and rhythm and blues band, formed in Chicago in 1990. Founding member Daniel Pritzker enlisted Michael Scott, Paris Delane, and Sam Hogan after hearing the latter three sing in a subway station.Biography Al ...

, later scored a #1 pop hit in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

titled "You Don't Treat Me No Good," on the Chameleon label through

Festival Records Festival Records (later known as Festival Mushroom Records) was an Australian recording and publishing company founded in Sydney, Australia, in 1952 and operated until 2005. Festival was a wholly owned subsidiary of News Limited from 1961 to ...

. Powers staffed Chameleon Music Group with industry veterans like Andy Frances, Bill Meehan, and the company grew quickly with 2-tiered, major-label distribution for its flagship Chameleon label and independent distribution for its many alternative imprints. In 1991, Chameleon was named Independent Label of the Year by National Association of Independent Distributors ( NAIRD), and Powers was named Independent Music Executive of the Year.

Bad Religion Bad Religion is an American punk rock band that formed in Los Angeles, California, in 1980. The band's lyrics cover topics related to religion, politics, society, the media and science. Musically, they are noted for their melodic sensibilitie ...

guitarist

Brett Gurewitz Brett W. Gurewitz (born May 12, 1962), nicknamed Mr. Brett, is an American musician best known as the lead guitarist of Bad Religion. He is also the owner of the music label Epitaph Records and a number of sister labels. He has produced albums f ...

was an employee, and Chameleon distributed his early

Epitaph An epitaph (; ) is a short text honoring a deceased person. Strictly speaking, it refers to text that is inscribed on a tombstone or plaque, but it may also be used in a figurative sense. Some epitaphs are specified by the person themselves be ...

releases, such as L7's self-titled debut and

T.S.O.L. T.S.O.L. (True Sounds of Liberty) is an American punk rock band formed in 1978 in Long Beach, California. Although most commonly associated with hardcore punk, T.S.O.L.'s music has varied on each release, including such styles as deathrock, a ...

Chameleon also distributed

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

-based

Twin/Tone Records Twin/Tone Records was an independent record label based in Minneapolis, Minnesota, which operated from 1977 until 1994. It was the original home of influential Minnesota bands the Replacements and Soul Asylum and was instrumental in helping the T ...

and released the first albums by The Replacements,

Soul Asylum Soul Asylum is an American alternative rock band formed in 1981 in Minneapolis, Minnesota. Their 1993 hit "Runaway Train (Soul Asylum song), Runaway Train" won the Grammy Award for Best Rock Song. The band was originally called Loud Fast Rule ...

and

Hüsker Dü Hüsker Dü () was an American punk rock band formed in Saint Paul, Minnesota, in 1979. The band's continual members were guitarist/vocalist Bob Mould, bassist/vocalist Greg Norton, and drummer/vocalist Grant Hart. They first gained notabili ...

; punk label

Posh Boy Records Posh Boy Records is a Hollywood, California-based record label owned by the American-born, British-educated Robbie "Posh Boy" Fields, a sometime high school substitute teacher and former copy boy at the ''Los Angeles Times'' who took an interes ...

( Black Flag,

Agent Orange Agent Orange is a chemical herbicide and defoliant, one of the "tactical use" Rainbow Herbicides. It was used by the U.S. military as part of its herbicidal warfare program, Operation Ranch Hand, during the Vietnam War from 1961 to 1971. It ...

Redd Kross Redd Kross is an American rock band from Hawthorne, California, who had their roots in 1978 in a punk rock band called the Tourists, which was started by brothers Jeff and Steve McDonald while Steve was still in middle school. With the additio ...

Rodney on the ROQ Rodney Bingenheimer (born December 15, 1946) is an American radio disc jockey who is best known as the host of ''Rodney on the ROQ'', a radio program that ran on the Los Angeles rock station KROQ from 1976 to 2017. In the early 1970s, he also ma ...

) and had a subsidiary of their own called

Dali Records Dali or Dalí may refer to: Chinese history * Kingdom of Dali (937–1253 AD), centered in modern Yunnan * Kingdom of Nanzhao or Dali, Kingdom of Dali's predecessor state * Dali, Emperor Daizong of Tang's third and last regnal period (766–779) ...

. Chameleon also acquired and relaunched the legendary Chicago Blues Soul label,

Vee-Jay Records Vee-Jay Records is an American record label founded in the 1950s, located in Chicago and specializing in blues, jazz, rhythm and blues and rock and roll. The label was founded in Gary, Indiana in 1953 by Vivian Carter and James C. Bracken, a h ...

. The label won a

Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...

award for Best Contemporary Blues Recording for "I'm In The Mood," a duet by

John Lee Hooker John Lee Hooker (August 22, 1912 or 1917 – June 21, 2001) was an American blues singer, songwriter, and guitarist. The son of a sharecropper, he rose to prominence performing an electric guitar-style adaptation of Delta blues. Hooker often ...

and

Bonnie Raitt Bonnie Lynn Raitt (; born November 8, 1949) is an American blues singer and guitarist. In 1971, Raitt released her self-titled debut album. Following this, she released a series of critically acclaimed roots-influenced albums that incorporated ...

from its 1990 release of Hooker's best-selling album, '' The Healer'', also featuring

Carlos Santana Carlos Humberto Santana Barragán (; born July 20, 1947) is an American guitarist who rose to fame in the late 1960s and early 1970s with his band Santana, which pioneered a fusion of Rock and roll and Latin American jazz. Its sound featured ...

Robert Cray Robert William Cray (born August 1, 1953) is an American blues guitarist and singer. He has led his own band and won five Grammy Awards. Early life Robert Cray was born on August 1, 1953, in Columbus, Georgia, while his father was stationed at ...

Canned Heat Canned Heat is an American band formed in Los Angeles, California, in 1965. The group is noted for its efforts to promote interest in blues music and its original artists and rock music. It was founded by two blues enthusiasts Alan Wilson and Bob ...

Los Lobos Los Lobos (, Spanish for "the Wolves") are an American rock band from East Los Angeles, California. Their music is influenced by rock and roll, Tex-Mex, country, zydeco, folk, R&B, blues, brown-eyed soul, and traditional music such as cumbia, ...

Charlie Musslewhite Charles Douglas Musselwhite (born January 31, 1944) is an American electric blues harmonica player and bandleader, one of the white bluesmen who came to prominence, along with Mike Bloomfield, Paul Butterfield, and Elvin Bishop, as a pivotal ...

, and others. In the first years of the label's existence, Chameleon was distributed by Capitol/EMI in the USA,

A&M Records A&M Records was an American record label founded as an independent company by Herb Alpert and Jerry Moss in 1962. Due to the success of the discography A&M released, the label garnered interest and was acquired by PolyGram in 1989 and began distr ...

of Canada,

in Australia,

BMG BMG may refer to: Organizations * Music publishing companies: ** Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008 *** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that wa ...

in Europe, and various independent distributors. In the last years of the label's existence, Chameleon was distributed worldwide by

Elektra Records Elektra Records (or Elektra Entertainment) is an American record label owned by Warner Music Group, founded in 1950 by Jac Holzman and Paul Rickolt. It played an important role in the development of contemporary folk and rock music between the 1 ...

. Overall artists included the following:

Kyuss Kyuss ( ) was an American rock band, formed in Palm Desert, California, in 1987. The band disbanded in 1995, and since then, members of Kyuss have gone on to form or play in several notable bands including Queens of the Stone Age, Fu Manchu, D ...

Dramarama Dramarama is an American, New Jersey–based alternative rock/power pop band, who later moved to Los Angeles. The band was formed in New Jersey in 1982 and disbanded in 1994. The band formally reunited in 2003 following an appearance on VH1's ...

Lowen & Navarro Lowen & Navarro was a songwriting team composed of David Eric Lowen and Dan Navarro, who met in Los Angeles, California, in the 1980s. They wrote the song "We Belong," which became a major hit for Pat Benatar in 1984, and the song "Hammerhead Sha ...

, New Marines,

Mary's Danish Mary's Danish was an alternative rock band that was formed in Los Angeles, California in the late 1980s which released four albums, with the last in 1992. Mary's Danish blended a musical mixture of rock, funk, country and soul elements. Origins ...

, Way Moves, Spooner (w/

Butch Vig Bryan David "Butch" Vig (born August 2, 1955) is an American musician, songwriter, and record producer, best known as the drummer and co-producer of the alternative rock band Garbage and the producer of the diamond-selling Nirvana album ''Neve ...

Duke Erikson Douglas Elwin "Duke" Erikson (born January 15, 1951) is an American musician, songwriter, screenwriter, film producer and record producer, best known as a co-founder and guitarist of the alternative rock band Garbage. Garbage has sold more than 1 ...

Sigmund Snopek III Sigmund Snopek III (born 1950) is an American musician and composer. Career Snopek began his career in the late 1960s with a prog-rock band called Bloomsbury People. He has since created concept albums, pop songs, and classical compositions. A ...

, Ecotour,

Lucinda Williams Lucinda Gayle Williams (born January 26, 1953) is an American singer-songwriter and a solo guitarist. She recorded her first two albums: '' Ramblin' on My Mind'' (1979) and '' Happy Woman Blues'' (1980), in a traditional country and blues style ...

Ferron Ferron (born Deborah Foisy on 1 June 1952) is a Canadian-born singer-songwriter and poet. In addition to gaining fame as one of Canada's most respected songwriters, Ferron, who is openly lesbian, became one of the earliest and most influential ...

Ethyl Meatplow Ethyl Meatplow was an American dance-rock band best known for their sole album, '' Happy Days, Sweetheart'', released in 1993 by Dali Records. History Ethyl Meatplow gained media coverage for its sexually explicit, burlesque-inspired live perfo ...

, and

Bel Canto Bel canto (Italian for "beautiful singing" or "beautiful song", )—with several similar constructions (''bellezze del canto'', ''bell'arte del canto'')—is a term with several meanings that relate to Italian singing. The phrase was not associat ...

References

American independent record labels Defunct record labels of the United States Elektra Records Capitol Records {{US-record-label-stub

Formation

See also

References